Your LinkedIn growth engine,
run by operators.
The Playbook is a complete LinkedIn system, built around your voice and executed alongside your team. Eight modules. Four-week build. Monthly execution. No more guessing what to post.
Subject matter experts who already have a point of view, and don't have time to post.
Fractional executives
Fractional COOs, Integrators, CMOs, and CFOs who need LinkedIn working for them every week without becoming a full-time content job.
Founder-led companies
CEOs and founders of $5M-$50M businesses who want their voice on LinkedIn as a credibility engine, not their assistant's voice.
Niche operators
Coaches, advisors, and consultants serving narrow markets where authority is currency and generic content kills you.
Eight modules. One system.
Every Playbook engagement includes all eight. Some clients lean heavier on the Content Engine; others lean on Campaigns. We tune the weight to your business, but the foundation is the foundation.
The Voice System
Your voice on LinkedIn, protected from AI drift. We capture how you actually sound, vocabulary, sentence rhythm, banned phrases, gold-standard references, so every post passes for you, not for a generic LinkedIn ghostwriter.
- ·Voice profile distilled from real transcripts and writing samples
- ·Banned-phrase library specific to your voice
- ·Voice check that runs on every draft before it ships
- ·Side-by-side examples of what good and bad output looks like for you
The Profile System
Your LinkedIn profile audited and rebuilt as a conversion tool. When a post lands and a stranger clicks through, your profile answers their three questions in five seconds: who is this, can they help me, what do I do next?
- ·Headline, banner, About, Featured, and Experience rewritten
- ·ICP-aligned positioning across every section
- ·Custom URL, contact info, and CTA flow
- ·Recommendation strategy and skills curation
The Audience Map
Your ideal client defined in plain language. Not a buyer persona deck. The version you'd describe to a stranger at a dinner party, what they say out loud, what keeps them up at night, what they actually want.
- ·Named persona with daily pain and desired outcome
- ·Verbatim language your audience uses (so your posts mirror it)
- ·Where they spend time and who they trust
- ·What they don't want (equally important)
The Compliance Layer
Industry-specific language guardrails. If you operate in EOS, finance, healthcare, or legal, there are words you can't say and frameworks you can't claim. We map them all so your content never gets flagged.
- ·Trademark and certification compliance review
- ·Approved vs. flagged terminology lists
- ·Disclosure language where required
- ·Approved alternatives for restricted phrases
The Content Engine
The system that turns your meetings, planning documents, weekly reviews, and client wins into LinkedIn posts in your voice. No more staring at a blank page. The system requires source material, and you already have plenty.
- ·Transcript-to-posts conversion (Fireflies, Otter, Zoom)
- ·Weekly-review-to-posts conversion
- ·Client-win-to-posts conversion
- ·Six post formats matched to artifact shape
The 30-Day Cadence
A themed monthly rhythm built on your core values and unique positioning. Each week has a theme. Each day has a format. One slot per week stays open for live capture from this week's real moments.
- ·30-day calendar drafted from your strategic plan
- ·Pillar themes mapped to your core values
- ·Format mix that keeps the feed from going stale
- ·Live-capture slots for real-time material
The Campaign Pack
Multi-week themed pushes with a story arc, not random posts. Each campaign opens with a hook, builds across 6-8 posts, and closes with a clear next step. Pairs with email sequences for the full nurture.
- ·8-post campaign blueprint per quarter
- ·Paired email nurture sequence (6 emails, 14 days)
- ·Hook-and-CTA quality gate per post
- ·Repurposing playbook (LinkedIn → email → blog → short video)
The Engagement Strategy
The 30-minute daily routine that actually moves pipeline, without becoming an addiction. Targeted commenting on the right people's posts, passive and active DM strategy, and how to never pitch in a comment thread.
- ·Target list of 25-50 people to engage with weekly
- ·Comment templates and rules (no 'Great post!')
- ·Passive vs. active DM playbook
- ·Monthly metrics review focused on pipeline, not vanity
Three phases. Built fast. Run consistently.
Phase 1 · Build
Drop us 3-5 transcripts (testimonials, L10s, sales calls, parody clips). We populate your identity file from the source material in days, not weeks. Then we build all eight modules around it. By week four, you have a complete system and a 30-day calendar ready to run.
Phase 2 · Launch
We publish. You review. We tune the voice in real-time as posts go out. Engagement strategy turns on. The first themed campaign goes live.
Phase 3 · Compound
Monthly retainer keeps the engine running. Every new transcript gets read twice — once for post material, once for new voice tics. Approved tics fold into your identity file automatically. The voice gets sharper every month without you maintaining it.
Drop transcripts. We read them twice.
Most voice systems get stale the day they ship. Voiceprint doesn't. Every transcript you drop into the system gets read twice. First pass for the post material you asked for. Second pass for the voice tics, signature openers, and AI-slop cousins hiding inside your own words.
New patterns get logged. Cross-transcript repeats get flagged as high-confidence signatures. Every month we surface the candidates: approve, reject, or refine. Approved tics fold into your identity file automatically. Your voice on LinkedIn keeps catching up to your voice in real life, without you ever having to maintain a doc.
Bring what already happened
Fireflies meetings, sales calls, podcast appearances, video testimonials, parody clips, L10s. The more variety, the more dimensional the identity file gets.
New tics caught automatically
Openers, transitions, coined phrases, banned-AI cousins, archetype moves. Each candidate logged with source pointer and example sentence in your private voice-tics file.
Approve, reject, refine
Once a month we walk you through the candidates. The ones that survive ship into your identity file. The voice keeps tuning itself in real time, with one human still in the driver's seat.
Two ways to engage.
The Build
We build the full system in four weeks. You run it. Includes all eight modules, the 30-day calendar, and a working voice file. One flat fee. No retainer.
- · Four-week build sprint
- · All eight modules delivered
- · One themed campaign included
- · 90-day post-launch voice support
Build + Run
We build the system, then run it monthly. Posts get drafted from your real artifacts. Campaigns ship on schedule. Your voice stays protected. Your calendar stays full.
- · Everything in The Build
- · Monthly content drafted from your artifacts
- · One themed campaign per quarter
- · Engagement strategy executed weekly
- · Monthly metrics review
Engagement size depends on your industry, audience, and goals. We quote after the discovery call. No surprises, no upsells.
Want LinkedIn off your plate?
Start with a 30-minute discovery call. We'll look at your audience, your voice, and what's actually getting in the way. No pitch deck.
Book a discovery call →