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Who you are

Who you are

Five questions to ground the identity. Specificity wins — pretend you're explaining yourself to a writer who's never met you.

Not the website version. The version you'd say to your brother-in-law.

Bad: 'small business owners.' Good: 'Scott — entrepreneurial CEO, 50s, $5-50M revenue, has read Rocket Fuel and recognizes himself as a textbook visionary.'

Pull from real conversations if you can. Verbatim phrases.